The Bouchard Legacy, it’s 1979, the end of an era and a family remembers.

The Cover of The Bouchard Legacy

My novel is set in 1979 when Vietnam Vet Paul Elser discovers all his hard work building up business up for the Sunny Day Beverage Company may be for nothing. Colonel Elijah Bouchard has made it clear; he wants to sell.
Paul. He’s earned the right for a chance at the business. Won’t his step-brother, brother he called him; Randy, profligate Randy, put in a good word for him?
Randy, recently divorced, financially strapped, and feeling the pressure from the white side of the family–to sell, sell, sell.
And who are those other family members?
There’s Colonel Elijah Bouchard-‘Grandpere,’a true relic of the lily-white Old South. He owns The Sunny Day Beverage Company. Hardly one to endorse his daughter Margaret’s marriage to a black man. That’s right. Daddy Bruce, Paul’s dad is black and so is Paul.
Randy is white.
It’s the Prince and the Pauper, It’s Dallas. It’s Guess Who’s Coming to Dinner.
Then there’s Henry, Randy’s father, the womanizing divorce lawyer with a gambling problem…He’s the grease behind the sale.
Of course, Margaret, Randy’s mother, an entrepreneurial woman before her time, would stand against the sale but would Grandpere listen? Ha! The crusty old relic has raised her rent and ‘franchise fees’ too many times to swallow that one.

Oh sure, while in high school, Paul and Randy were great friends. They became brothers in a blended family when their parents married.  Paul, the strong silent son of a Tuskegee Airman and Randy—a newly minted doctor, accustomed to comfort and the pleasures that money can buy.
The Bouchard Legacy. A story of loyalty and greed, a story of prejudice and character; it’s the story of Randy and Paul coming of age in the tumultuous 1960’s and then, their arrival as men in the close of the 1970’s. Set in Mid-America, St Louis, MO, ‘The gateway to the West.’

The author speaks.
People ask me ‘is this story in anyway autobiographical?’

Yes, but only through a glass darkly. Growing up in that era, researching the events of the day proved very rewarding. I participated in a few of them myself. Did I inhale? Read the story and find out! Another way the story is ‘based on real life,’ is that in my college and early career days, I’d often been asked if I’d like to ‘take over from Dad.’ My father owned several businesses. Well, at the time, the answer was ‘no.’ Dad worked way too hard for my particular liking. Of course that was before I discovered everybody who’s anybody works hard. Now, at last through The Bouchard Legacy, I get to see a family succession plan that works. The next generation takes charge.
A third way the story is factual is that as an insurance agent, I had many clients who passed a business on to an heir, sometimes successfully, sometimes not. Please do read The Bouchard Legacy and let me know what you think. Thank you. Ted Magnuson

 The Bouchard Legacy is available in paperback (207 pages) and on Kindle. I hope you enjoy it. For purchase go to
Thank you!

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